The Objectification and Dehumanization of Women in...

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have†¦show more content†¦In fact, â€Å"from 1997 to 2007, these procedures, overall, rose 457% to almost 12 million per year and an increase of 114% in actual surgeries, such as breast implants and liposuction†(Hodgson), al l as a result of the influence of the advertising environment. Yet despite these statistics, many people feel exempt from the influence of advertising, this is because â€Å"only 8% of an ad’s message is received by the conscious mind, the rest is worked and reworked deep within the recesses of the brain†(Kilbourne). This working and reworking of the ad’s subliminal message of the brain is exponentially increased by the amount of ad’s the average American is exposed to every day. On average, Americans are exposed to over three thousand advertisements per day and will have been spent two years of their lives watching advertisements on the Internet and television by the time they die. This two hundred and fifty billion dollar per year industry that we call advertising profits from the appeasement of its consumers but at the cost of the consumers mental state. The cost of this environment, however, goes much further than just the environment itself, and exte nds rather into the direct objectification and dehumanization of women. While often times we see this thin cut, impossibly perfect portrayal of a woman on the cover of aShow MoreRelatedAnalysis Of Borgata Hotel Casino And Spa864 Words   |  4 PagesUpon a quick glance, the advertisement published in 2015 by Borgata Hotel Casino and Spa appears to be abundant in color, joyful and fairytale-like; at least when I first saw it a year ago. However, after reading about the different variations of objectification in advertisements I no longer see the ad as an innocent take on fairytales. Advertisements are meant to be geared to a public, or a specific public, in order to sell a product. Still, some ads showcase women as the product or at least a wayRead MoreHorrific Treatment Women In The Middle East. Spring 2017.1718 Words   |  7 Pages Horrific Treatment Women in the Middle East Spring 2017 Sociology 102 Gerardo Matamoros Have you ever felt discriminated against for no reason? At some point in our lives we will encounter people that will discriminate us for irrelevant aspects. Plenty of people tend to discriminate against others when they feel threatened because of the persons’ intellect, or other factors that may make the person look inferior. Unfortunately, discrimination comes in differentRead MoreSexist Language And Its Effects On Women Essay1108 Words   |  5 PagesDehumanizing women has become such a global problem it almost seems like it s the new norm. Now and throughout history, derogatory language has played a major role in the longstanding victimization of women. Women are often looked at like some type of property, with having no emotion or feeling. This act can lead women to being sexually assaulted, humiliated by ads and shamed through language. In many ways women are looked at as less than humans. So what are women? Are they human or are they lessRead MoreTaking a Look at Mag azine Advertisements505 Words   |  2 PagesCompanies have been using advertisements in magazines as means of marketing for many decades now. While the purpose for ads, which is to get the consumer to buy their products, is seemingly obvious. Most of the messages that ads are sending are being received to the viewer’s subconscious mind. As Jean Kilbourne touches upon in her documentary Killing Us Softly 4, ads not only tell us what we need to buy, they tell us who we are (Killbourne, 2010). The specific ad I will be analyzing is an ad thatRead MoreGender Roles Throughout The World1944 Words   |  8 PagesWomen are often subject to gender roles throughout the world, even in countries that are aggressively striving for gender equality. These misogynistic views have been embedded in cultural values for centuries now, with the majority of societies worldwide being dominated by a patriarchal set of ideals. Eisend’s (2010) â€Å"A Meta-analysis of Gender Roles in Advertising† provides a meta-analysis built off of 64 studies analyzing data collected from past advertisements, and compares them to presentRead MoreViolent Media Affect Male Perception Of Female Value Leading Higher Levels Of Sexual Violence1753 Words   |  8 Pagesavailability for sex. Women are being sexually exposed more so then men. In a recent study of Rolling Stone Magazine covers over time it found that 17 percent of men were sexualized (an increase of 55 percent from the ‘60s), and 83 percent of women were sexualized (an increase of 89 percent) (Donovan, â€Å"Study Finds Marked Rise†¦Ã¢â‚¬ ). Since we hit the 2000s there are 10 times more hyper sexualized images of females than males, and 11 times more non-sexualized images of males than females. Women in the mediaRead MoreMass Media Effects on Women1721 Words   |  7 Pages28, Nov, 2012 Mass media Effects on women Advertisement put adverse impact on women’s these could be internal or external. Internally when women watch ideal or thin images of models in advertisement then they feel very unattractive compare to the models in commercials. They feel lower self-esteem and self-concept in them and it generates anxiety or depression in women. According to article† negative body image is associated with poor self-esteem, anxietyRead MoreThe Self Objectification Theory Of Women4667 Words   |  19 PagesSelf-objectification Theory Objectification occurs when a person’s body is evaluated as a separate entity with a blatant disregard to the human who occupies it. When objectification occurs it dehumanizes the individual and turns them into an object that is to be used for someone else’s pleasure. Women in westernized cultures are particularly subject to this type of treatment and the detrimental effects it can cause (Harper Tiggemann, 2008). Often as a result, objectification is turned inwardRead MoreEssay about Women and Advertising2280 Words   |  10 Pagesbetterment with the purchase of a certain product. They are breeding grounds for stereotypes; most, if not all, are negative. They provide impossible body images for women to strive towards, and sadly, many women do. The repercussions of these images and stereotypes are quite serious. The female body image is distorted, and many women and girls, in effort to reach the distorted image, develop serious eating disorders. The perpetuation of sex in ads creates a casual attitude towards sex. Sex is usedRead MoreGender Roles Of Women And Women3211 Words   |  13 Pagessocial constructs that determine how men and women are viewed, categorized, and stereotyped. In theory, gender roles seem benign: they are, after all, simply relics of cultural tradition; in practice however, they have proved malignant, and are the root of many obstacles women and men face in the United States today, confining individuals through archaic, sexist assumptions and stereotypes. At the heart of this stereotyping is the idea that true women are sensitive, nurturing, and submissive to the